Hi, I’m Howard Davidson. By day, I make the Boston area safe for strategic marketing. Actually, I do that at night, too. Bruce Wayne spiffs up to become Batman and fight crime. But the alter ego of Howard Davidson, marketing guy is… Howard Davidson, marketing guy. Day or night, I’m always involved in some kind of marketing venture in the Boston area or beyond. It’s my destiny. I bring marketing strategy to companies and entrepreneurs and keep the flashy marketing fluff away. (Don’t get me started about one-hit marketing wonders.)
Anybody can be lucky once. I’ve been helping companies reach and engage customers for a long time. Not so long that I remember what it was like working with Don Draper. Long enough that I was able to convert from analog to mastering digital advertising without a hitch.
They say that guys can’t multi-task, but in marketing, you have to. I’ve never been satisfied focusing on just one marketing challenge. I’ve been a marketing director or consultant for more dozens of ventures over the years. I do the same thing each time: build the brand, shape the message, and engage the target. I’ve done that for all kinds of clients, too, from military contractors to a college laundry service. My recent credits include working with GetResponse, iBasis, DentaQuest, Veloxity, Gemvara, and Metropolis Creative.
I also love to mouth off on marketing quirks and the sublimely ridiculous with my blog. (Because brand-building applies to the guy who builds the brands, too.) Take a look.
Howard Davidson Marketing may not have been on the birth certificate, but my path seemed foreordained. My parents said I could always sweet-talk my way into a higher allowance or a later curfew. Then I tried art, getting a BFA and MA from the Massachusetts College of Art before teaching art in middle school.
Marketing is much easier. Although art taught me how to communicate visually, so it was worth the time.
Other random bits about me: I live in Arlington, Massachusetts and I’d rather be at my computer or on the phone than running the Boston Marathon. My favorite animals are usually cooked medium-well and come with a nice salad and creamed spinach. Starbucks? It’s a client I’d love to have, and it’s my primary food group. (It’s what keeps me up at night while I’m plotting marketing mayhem.) I am damn opinionated. I’m usually right, but quick to accept when a course needs to change. (Who thought the Falcons would blow a 25-point lead in the Super Bowl? Tom Brady and Howard Davidson.) My friends say that I have this nasty habit of finding them jobs. My clients say I have a knack for growing their businesses. That’s why I don my marketing costume and share this with the world.
So, let’s talk marketing, or a high-caloric-meal, or just share aches and pains. I promise when we do, you’ll walk away headed in the right direction.